Importance of Accountability - Free Essay Example

Sample details Pages: 4 Words: 1078 Downloads: 3 Date added: 2017/09/13 Category Advertising Essay Did you like this example? 11/SEP/2010 Importance of Accountability The importance of accountability, are being on time and in the right uniform. The main reason we have formations and that we are trying to keep account of personnel to know where everybody is at, at all times. I have learned in the past years that I have been in that being on time is the most important thing that you need to do. For one the accountability of personnel is major, it plays a big role in the deployment and the readiness of soldiers. I would have to say that I was wrong for not showing up at my appointed place of duty I should have gotten up and made it to the swimming pool. But in all things that have been done I have seen that accountability is the most important asset here for work. In doing so it makes sure that everybody is on the same page at the same time in order to do that you have to follow orders that were given to you. I may have made mistakes but the army also teaches us that we are a family and if anything stick together and help the other person out if you see that there is something wrong or them not getting up for formations. Don’t waste time! Our writers will create an original "Importance of Accountability" essay for you Create order Well it has been a hard time her e but in all aspect of things I have learned that the account of people is very high because if one person is gone it could mess up and crew or any team that plays a big role into this deployment. I never understood what the role was till my first deployment but you have to always be prepared for the worst in everything that you do. I have to realize that it’s not just me that’s here it’s a whole brigade that makes moves and make things happen. Like I know that I should have been on time and that I should have showed up. So yes I take the fault for that but I still see that in the long run we all have to stick together in order for things to happen in the right way. For me being late I will make sure for now on that I am not late to any place I need to be I will be up way before time. I know I may have a sleep issue but I have to be like everybody else and make sure that it’s not affecting me at work. I am on the right path right now and don’t need to be messing up because it would leave me into the wrong path and I would end up getting in more trouble for not being on the right track. I have learned that the army is all about making the right choices and doing the right thing so if anything makes sure that you are always doing what is right. I for one have been late a few times and now I have to make sure that I take care of that so that I can keep my rank and not lose anything. The right thing for me to do is I will make sure that I have an alarm clock set for the time I need to be up and to better myself to get up as soon as it goes off. Then I will make sure that I am getting a good amount of sleep so that I can get up on time and not be late or dragging while I am at work. I have done so well I just need to be more attentive in what I am doing and make sure that I have my things in order and that I am prepared for everything that comes my way. It’s time to set aside the differences have against me and be a leader by example if people see me showing up whenever they will do the same thing. So now I have to make sure that I lead by example and not by sub standards because in the long wrong I will be in charge of soldiers and don’t want them to think that they can just show up whenever or talk to NCO’S any way they want. Which brings me to my last part respect in order for soldiers to want to respect anybody you have to show that you are contributing to the work that is going and not just sitting there trying to use people. That’s one thing about leadership is that when you have the worth ethic and people see you work they will help you out with no problems. But what I have seen and recognized is that everybody is just trying to do for them it doesn’t work like that and which will lead to poor accountability. Now I know I have been late but I have also had more time to correct myself but I keep fallen short this will no longer happen. I am aware of my short comings and I will be fixing them as fast as I can but just have fallen short a little bit. In closure always make sure that you are in the right place at the right time, this will prevent anything negative from happening. The way you work is also the way soldiers will look at you if you aren’t doing anything and you are lazy people will look at you like you are a joke. All I have to say is we are a team and me slipping is wrong but should have had a battle buddy right there to pick me up and make sure that I was there on time. But I can’t blame them because it also falls on me and maintaining me and getting the adequate amount of sleep. I just want to say I am here for the long haul and I will do everything in my powers to better myself and other soldiers around me no matter what is going on. I have notice that I have a lot of soldiers that look up to me so I need to lead by example and lead them to success and not failure. I, showing up late lead them into the wrong way but I will have that in check. This is the importance of accountability. PV2 CLAY, CHRISTOPHER S SSA TURN-IN

Owen’s Poems Reveal Tenderness and Compassion - 709 Words

Owen’s poems reveal tenderness and compassion towards those whose lives have been destroyed by the war. Discuss. Owen, in his war poetry reveals the awful reality of war and its effect on the young men involved. Given that these men are suffering in treacherous conditions, Owen expresses empathy towards the wretched soldiers who are fighting in a battle which they have little hope of surviving. Owen discloses his sympathy towards these young men by revealing the harsh conditions they live in and exposing their suffering both physical and mental. He exposes the reality of the war in an attempt to reveal the lives shattered to the unknowing public who do not know the true war conditions. Owen at times shows the brutal reality of the war†¦show more content†¦We are forced to empathise with the inescapable suffering of the men. We are shown the potential friendship and camaraderie in â€Å"Strange Meeting† where the soldier sees his enemy and tells him â€Å"Strange friend†¦here is no cause to mourn† revealing how even though they are fighting against each other, there is nothing preventing them from becoming friends. Even on their return home the soldiers do not have a hero’s welcome instead they are shunned and isolated from normal life by civilians. The rawness of a life wasted is revealed in â€Å"Disabled.† The disabled soldier looks back at his former life and aspirations and realised how superficially he understood war and life. Owen makes us feel his suffering as he is ignored and isolated. Young girls avoid him and he feels â€Å"now he will never feel again how slim girls’ waists are† The young man realises that his appearance and the fact that he is a cripple for life has locked him out of involvement with women. We are made to feel his pain when he describes how â€Å"half his timeline lapsed in the hot race† when really his life is really just about to begin. He describes how before the war he liked â€Å"a blood-smear down his leg†¦[and being] carried shoulder high.

Digital Fortress Chapter 110-114 Free Essays

string(20) " be some other way\." Chapter 110 Jabba stared blankly at the printout Soshi had just handed him. Pale, he wiped his forehead on his sleeve. â€Å"Director, we have no choice. We will write a custom essay sample on Digital Fortress Chapter 110-114 or any similar topic only for you Order Now We’ve got to kill power to the databank.† â€Å"Unacceptable,† Fontaine replied. â€Å"The results would be devastating.† Jabba knew the director was right. There were over three thousand ISDN connections tying into the NSA databank from all over the world. Every day military commanders accessed up-to-the-instant satellite photos of enemy movement. Lockheed engineers downloaded compartmentalized blueprints of new weaponry. Field operatives accessed mission updates. The NSA databank was the backbone of thousands of U.S. government operations. Shutting it down without warning would cause life-and-death intelligence blackouts all over the globe. â€Å"I’m aware of the implications, sir,† Jabba said, â€Å"but we have no choice.† â€Å"Explain yourself,† Fontaine ordered. He shot a quick glance at Susan standing beside him on the podium. She seemed miles away. Jabba took a deep breath and wiped his brow again. From the look on his face, it was clear to the group on the podium that they were not going to like what he had to say. â€Å"This worm,† Jabba began. â€Å"This worm is not an ordinary degenerative cycle. It’s a selective cycle. In other words, it’s a worm with taste.† Brinkerhoff opened his mouth to speak, but Fontaine waved him off. â€Å"Most destructive applications wipe a databank clean, â€Å"Jabba continued, â€Å"but this one is more complex. It deletes only those files that fall within certain parameters.† â€Å"You mean it won’t attack the whole databank?† Brinkerhoff asked hopefully. â€Å"That’s good, right?† â€Å"No!† Jabba exploded. â€Å"It’s bad! It’s very fucking bad!† â€Å"Cool it!† Fontaine ordered. â€Å"What parameters is this worm looking for? Military? Covert ops?† Jabba shook his head. He eyed Susan, who was still distant, and then Jabba’s eyes rose to meet the director’s. â€Å"Sir, as you know, anyone who wants to tie into this databank from the outside has to pass a series of security gates before they’re admitted.† Fontaine nodded. The databank’s access hierarchies were brilliantly conceived; authorized personnel could dial in via the Internet and World Wide Web. Depending on their authorization sequence, they were permitted access to their own compartmentalized zones. â€Å"Because we’re tied to the global Internet, â€Å"Jabba explained, â€Å"hackers, foreign governments, and EFF sharks circle this databank twenty-four hours a day and try to break in.† â€Å"Yes,† Fontaine said, â€Å"and twenty-four hours a day, our security filters keep them out. What’s your point?† Jabba gazed down at the printout. â€Å"My point is this. Tankado’s worm is not targeting our data.† He cleared his throat. â€Å"It’s targeting our security filters.† Fontaine blanched. Apparently he understood the implications-this worm was targeting the filters that kept the NSA databank confidential. Without filters, all of the information in the databank would become accessible to everyone on the outside. â€Å"We need to shut down,† Jabba repeated. â€Å"In about an hour, every third grader with a modem is going to have top U.S. security clearance.† Fontaine stood a long moment without saying a word. Jabba waited impatiently and finally turned to Soshi. â€Å"Soshi! VR! NOW!† Soshi dashed off. Jabba relied on VR often. In most computer circles, VR meant â€Å"virtual reality,† but at the NSA it meant vis-rep-visual representation. In a world full of technicians and politicians all having different levels of technical understanding, a graphic representation was often the only way to make a point; a single plummeting graph usually aroused ten times the reaction inspired by volumes of spreadsheets. Jabba knew a VR of the current crisis would make its point instantly. â€Å"VR!† Soshi yelled from a terminal at the back of the room. A computer-generated diagram flashed to life on the wall before them. Susan gazed up absently, detached from the madness around her. Everyone in the room followed Jabba’s gaze to the screen. The diagram before them resembled a bull’s-eye. In the center was a red circle marked data. Around the center were five concentric circles of differing thickness and color. The outermost circle was faded, almost transparent. â€Å"We’ve got a five-tier level of defense,† Jabba explained. â€Å"A primary Bastion Host, two sets of packet filters for FTP and X-eleven, a tunnel block, and finally a PEM-based authorization window right off the Truffle project. The outside shield that’s disappearing represents the exposed host. It’s practically gone. Within the hour, all five shields will follow. After that, the world pours in. Every byte of NSA data becomes public domain.† Fontaine studied the VR, his eyes smoldering. Brinkerhoff let out a weak whimper. â€Å"This worm can open our databank to the world?† â€Å"Child’s play for Tankado,† Jabba snapped. â€Å"Gauntlet was our fail-safe. Strathmore blew it.† â€Å"It’s an act of war,† Fontaine whispered, an edge in his voice. Jabba shook his head. â€Å"I really doubt Tankado ever meant for it to go this far. I suspect he intended to be around to stop it.† Fontaine gazed up at the screen and watched the first of the five walls disappear entirely. â€Å"Bastion Host is toast!† a technician yelled from the back of the room. â€Å"Second shield’s exposed!† â€Å"We’ve got to start shutting down,† Jabba urged. â€Å"From the looks of the VR, we’ve got about forty-five minutes. Shutdown is a complex process.† It was true. The NSA databank had been constructed in such a way as to ensure it would never lose power-accidentally or if attacked. Multiple fail-safes for phone and power were buried in reinforced steel canisters deep underground, and in addition to the feeds from within the NSA complex, there were multiple backups off main public grids. Shutting down involved a complex series of confirmations and protocols-significantly more complicated than the average nuclear submarine missile launch. â€Å"We have time,† Jabba said, â€Å"if we hurry. Manual shutdown should take about thirty minutes.† Fontaine continued staring up at the VR, apparently pondering his options. â€Å"Director!† Jabba exploded. â€Å"When these firewalls fall, every user on the planet will be issued top-security clearance! And I’m talking upper level! Records of covert ops! Overseas agents! Names and locations of everyone in the federal witness protection program! Launch code confirmations! We must shut down! Now!† The director seemed unmoved. â€Å"There must be some other way. You read "Digital Fortress Chapter 110-114" in category "Essay examples"† â€Å"Yes,† Jabba spat, â€Å"there is! The kill-code! But the only guy who knows it happens to be dead!† â€Å"How about brute force?† Brinkerhoff blurted. â€Å"Can we guess the kill-code?† Jabba threw up his arms. â€Å"For Christ sake! Kill-codes are like encryption keys-random! Impossible to guess! If you think you can type 600 trillion entries in the next forty-five minutes, be my guest!† â€Å"The kill-code’s in Spain,† Susan offered weakly. Everyone on the podium turned. It was the first thing she had said in a long time. Susan looked up, bleary-eyed. â€Å"Tankado gave it away when he died.† Everyone looked lost. â€Å"The pass-key†¦Ã¢â‚¬  Susan shivered as she spoke. â€Å"Commander Strathmore sent someone to find it.† â€Å"And?† Jabba demanded. â€Å"Did Strathmore’s man find it?† Susan tried to fight it, but the tears began to flow. â€Å"Yes,† she choked. â€Å"I think so.† Chapter 111 An earsplitting yell cut through the control room. â€Å"Sharks!† It was Soshi. Jabba spun toward the VR. Two thin lines had appeared outside the concentric circles. They looked like sperm trying to breach a reluctant egg. â€Å"Blood’s in the water, folks!† Jabba turned back to the director. â€Å"I need a decision. Either we start shutting down, or we’ll never make it. As soon as these two intruders see the Bastion Host is down, they’ll send up a war cry.† Fontaine did not respond. He was deep in thought. Susan Fletcher’s news of the pass-key in Spain seemed promising to him. He shot a glance toward Susan in the back of the room. She appeared to be in her own world, collapsed in a chair, her head buried in her hands. Fontaine was unsure exactly what had triggered the reaction, but whatever it was, he had no time for it now. â€Å"I need a decision!† Jabba demanded. â€Å"Now!† Fontaine looked up. He spoke calmly. â€Å"Okay, you’ve got one. We are not shutting down. We’re going to wait.† Jabba’s jaw dropped. â€Å"What? But that’s-â€Å" â€Å"A gamble,† Fontaine interrupted. â€Å"A gamble we just might win.† He took Jabba’s cellular and punched a few keys. â€Å"Midge,† he said. â€Å"It’s Leland Fontaine. Listen carefully†¦.† Chapter 112 â€Å"You better know what the hell you’re doing, Director,† Jabba hissed. â€Å"We’re about to lose shut-down capability.† Fontaine did not respond. As if on cue, the door at the back of the control room opened, and Midge came dashing in. She arrived breathless at the podium. â€Å"Director! The switchboard is patching it through right now!† Fontaine turned expectantly toward the screen on the front wall. Fifteen seconds later the screen crackled to life. The image on screen was snowy and stilted at first, and gradually grew sharper. It was a QuickTime digital transmission-only five frames per second. The image revealed two men. One was pale with a buzz cut, the other a blond all-American. They were seated facing the camera like two newscasters waiting to go on the air. â€Å"What the hell is this?† Jabba demanded. â€Å"Sit tight,† Fontaine ordered. The men appeared to be inside a van of some sort. Electronic cabling hung all around them. The audio connection crackled to life. Suddenly there was background noise. â€Å"Inbound audio,† a technician called from behind them. â€Å"Five seconds till two-way.† â€Å"Who are they?† Brinkerhoff asked, uneasily. â€Å"Eye in the sky,† Fontaine replied, gazing up at the two men he had sent to Spain. It had been a necessary precaution. Fontaine had believed in almost every aspect of Strathmore’s plan-the regrettable but necessary removal of Ensei Tankado, rewriting Digital Fortress-it was all solid. But there was one thing that made Fontaine nervous: the use of Hulohot. Hulohot was skilled, but he was a mercenary. Was he trustworthy? Would he take the pass-key for himself? Fontaine wanted Hulohot covered, just incase, and he had taken the requisite measures. Chapter 113 â€Å"Absolutely not!† The man with the buzz cut yelled into the camera. â€Å"We have orders! We report to Director Leland Fontaine and Leland Fontaine only!† Fontaine looked mildly amused. â€Å"You don’t know who I am, do you?† â€Å"Doesn’t matter, does it?† the blond fired hotly. â€Å"Let me explain,† Fontaine interjected. â€Å"Let me explain something right now.† Seconds later, the two men were red-faced, spilling their guts to the director of the National Security Agency. â€Å"D-director,† the blond stammered, â€Å"I’m Agent Coliander. This is Agent Smith.† â€Å"Fine,† Fontaine said. â€Å"Just brief us.† At the back of the room, Susan Fletcher sat and fought the suffocating loneliness that pressed down around her. Eyes closed, and ears ringing, she wept. Her body had gone numb. The mayhem in the control room faded to a dull murmur. The gathering on the podium listened, restless, as Agent Smith began his briefing. â€Å"On your orders, Director,† Smith began, â€Å"we’ve been here in Seville for two days, trailing Mr. Ensei Tankado.† â€Å"Tell me about the kill,† Fontaine said impatiently. Smith nodded. â€Å"We observed from inside the van at about fifty meters. The kill was smooth. Hulohot was obviously a pro. But afterward his directive went awry. Company arrived. Hulohot never got the item.† Fontaine nodded. The agents had contacted him in South America with news that something had gone wrong, so Fontaine had cut his trip short. Coliander took over. â€Å"We stayed with Hulohot as you ordered. But he never made a move for the morgue. Instead, he picked up the trail of some other guy. Looked private. Coat and tie.† â€Å"Private?† Fontaine mused. It sounded like a Strathmore play-wisely keeping the NSA out of it. â€Å"FTP filters failing!† a technician called out. â€Å"We need the item,† Fontaine pressed. â€Å"Where is Hulohot now?† Smith looked over his shoulder. â€Å"Well†¦ he’s with us, sir.† Fontaine exhaled. â€Å"Where?† It was the best new she’d heard all day. Smith reached toward the lens to make an adjustment. The camera swept across the inside of the van to reveal two limp bodies propped against the back wall. Both were motionless. One was a large man with twisted wire-rim glasses. The other was young with a shock of dark hair and a bloody shirt. â€Å"Hulohot’s the one on the left,† Smith offered. â€Å"Hulohot’s dead?† the director demanded. â€Å"Yes, sir.† Fontaine knew there would be time for explanations later. He glanced up at the thinning shields. â€Å"Agent Smith,† he said slowly and clearly. â€Å"The item. I need it.† Smith looked sheepish. â€Å"Sir, we still have no idea what the item is. We’re on a need-to-know.† Chapter 114 â€Å"Then look again!† Fontaine declared. The director watched in dismay as the stilted image of the agents searched the two limp bodies in the van for a list of random numbers and letters. Jabba was pale. â€Å"Oh my God, they can’t find it. We’re dead!† â€Å"Losing FTP filters!† a voice yelled. â€Å"Third shield’s exposed!† There was a new flurry of activity. On the front screen, the agent with the buzz cut held out his arms in defeat. â€Å"Sir, the pass-key isn’t here. We’ve searched both men. Pockets. Clothing. Wallets. No sign at all. Hulohot was wearing a Monocle computer, and we’ve checked that too. It doesn’t look like he ever transmitted anything remotely resembling random characters-only a list of kills.† â€Å"Dammit!† Fontaine seethed, suddenly losing his cool. â€Å"It’s got to be there! Keep looking!† Jabba had apparently seen enough-Fontaine had gambled and lost. Jabba took over. The huge Sys-Sec descended from his pulpit like a storm off a mountain. He swept through his army of programmers calling out commands. â€Å"Access auxiliary kills! Start shutting it down! Do it now!† â€Å"We’ll never make it!† Soshi yelled. â€Å"We need a half hour! By the time we shut down, it will be too late!† Jabba opened his mouth to reply, but he was cut short by a scream of agony from the back of the room. Everyone turned. Like an apparition, Susan Fletcher rose from her crouched position in the rear of the chamber. Her face was white, her eyes transfixed on the freeze-frame of David Becker, motionless and bloody, propped up on the floor of the van. â€Å"You killed him!† she screamed. â€Å"You killed him!† She stumbled toward the image and reached out. â€Å"David†¦Ã¢â‚¬  Everyone looked up in confusion. Susan advanced, still calling, her eyes never leaving the projection of David’s body. â€Å"David.† She gasped, staggering forward. â€Å"Oh, David†¦ how could they-â€Å" Fontaine seemed lost. â€Å"You know this man?† Susan swayed unsteadily as she passed the podium. She stopped a few feet in front of the enormous projection and stared up, bewildered and numb, calling over and over to the man she loved. How to cite Digital Fortress Chapter 110-114, Essay examples

Physioex Answers free essay sample

Positive and Negative Controls 1. Why are there a number of washing steps in serological tests? The are a number of steps needed in order to remove any non specific binding that may have occurred. 2. Describe how you would know that you had a â€Å"false positive† result. What does this mean for the rest of your results? A positive result with a negative control indicates a â€Å"false positive† and your results are invalidated. 3. Describe how you would know that you had a â€Å"false negative† result.What does this mean for the rest of your results? A negative results with a positive control indicates a â€Å"false negative† and your results are invalidated. Direct Fluorescent Antibody Technique 4. Why is this technique a direct method? It is considered a direct method because it involves conjugation of an antibody with fluorescent dye. 5. What is an elementary body? An elementary body is an infectious particle of any of several microorganisms. We will write a custom essay sample on Physioex Answers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6. How do elementary bodies look under the fluorescent microscope?Elementary bodies look red, no defined varied shape with a darker spot on them and some had green spots or blotches on them. 7. What do you think would happen if you did not fix the sample to the slide with 95% ethyl alcohol? Since ethyl alcohol’s function is to fix the specimen to the slide, I would say the specimen would be washed away during the preparation of the slide if ethyl alcohol was not used. 8. Which patient(s) tested positive for Chlamydia? Patient 2 patient 4 9. Was there any nonspecific binding for any of the samples?Explain. Patient 3 had just a tiny bit of green on it which made me think there was nonspecific binding because there were only two so its not negative or positive but in my opinion human error. Ouchterlony Technique 10. What is a precipitin line? A precipitin line is an insoluble precipitate formed when an antigen and antibody are cross linked. 11. What is the unknown antigen in the simulation? Since there is no reading or text for this activity I don’t understand how I am suppose to figure out what the unknown antigen is. 12.Considering your results, do you think that human serum albumin and bovine serum albumin have epitopes in common? Explain. I would say they have similar or partial epitopes in common but not exact. 13. What is the process resulting in antigen and antibody moving toward each other? One dimensional diffusion Enzyme-Linked Immunosorbent Assay 14. In the â€Å"sandwich† analogy of the direct ELISA, what is the â€Å"bread†? Antibodies What is the filling? Antigens 15. Describe some advantages of using the ELISA technique to process a large number of samples.The advantage of Sandwich ELISA is that the sample does not have to be purified before analysis, and the assay can be very sensitive. 16. Which patient(s) were positive for HIV? Patient C is HIV positive 17. Describe what would happen if you skipped the step where the developing buffer was added. The developing buffer contains the secondary antibodies that the enzyme is conjugated with and without that it wouldn’t develop right and the results would be inconclusive or â€Å"retest†Western Blotting Technique 18. The Western blot technique is used as the confirmatory test for a positive ELISA result because it provides better specificity. How does this technique provide better specificity? The Western blot provides better specificity because it detects antibodies binding to specific proteins and glycoproteins from HIV in the form of bands. 19. If a patient tests positive for HIV using the ELISA test but negative using Western blotting, what can you say about the initial ELISA result?

Physioex Answers free essay sample

Positive and Negative Controls 1. Why are there a number of washing steps in serological tests? The are a number of steps needed in order to remove any non specific binding that may have occurred. 2. Describe how you would know that you had a â€Å"false positive† result. What does this mean for the rest of your results? A positive result with a negative control indicates a â€Å"false positive† and your results are invalidated. 3. Describe how you would know that you had a â€Å"false negative† result.What does this mean for the rest of your results? A negative results with a positive control indicates a â€Å"false negative† and your results are invalidated. Direct Fluorescent Antibody Technique 4. Why is this technique a direct method? It is considered a direct method because it involves conjugation of an antibody with fluorescent dye. 5. What is an elementary body? An elementary body is an infectious particle of any of several microorganisms. We will write a custom essay sample on Physioex Answers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 6. How do elementary bodies look under the fluorescent microscope?Elementary bodies look red, no defined varied shape with a darker spot on them and some had green spots or blotches on them. 7. What do you think would happen if you did not fix the sample to the slide with 95% ethyl alcohol? Since ethyl alcohol’s function is to fix the specimen to the slide, I would say the specimen would be washed away during the preparation of the slide if ethyl alcohol was not used. 8. Which patient(s) tested positive for Chlamydia? Patient 2 patient 4 9. Was there any nonspecific binding for any of the samples?Explain. Patient 3 had just a tiny bit of green on it which made me think there was nonspecific binding because there were only two so its not negative or positive but in my opinion human error. Ouchterlony Technique 10. What is a precipitin line? A precipitin line is an insoluble precipitate formed when an antigen and antibody are cross linked. 11. What is the unknown antigen in the simulation? Since there is no reading or text for this activity I don’t understand how I am suppose to figure out what the unknown antigen is. 12.Considering your results, do you think that human serum albumin and bovine serum albumin have epitopes in common? Explain. I would say they have similar or partial epitopes in common but not exact. 13. What is the process resulting in antigen and antibody moving toward each other? One dimensional diffusion Enzyme-Linked Immunosorbent Assay 14. In the â€Å"sandwich† analogy of the direct ELISA, what is the â€Å"bread†? Antibodies What is the filling? Antigens 15. Describe some advantages of using the ELISA technique to process a large number of samples.The advantage of Sandwich ELISA is that the sample does not have to be purified before analysis, and the assay can be very sensitive. 16. Which patient(s) were positive for HIV? Patient C is HIV positive 17. Describe what would happen if you skipped the step where the developing buffer was added. The developing buffer contains the secondary antibodies that the enzyme is conjugated with and without that it wouldn’t develop right and the results would be inconclusive or â€Å"retest†Western Blotting Technique 18. The Western blot technique is used as the confirmatory test for a positive ELISA result because it provides better specificity. How does this technique provide better specificity? The Western blot provides better specificity because it detects antibodies binding to specific proteins and glycoproteins from HIV in the form of bands. 19. If a patient tests positive for HIV using the ELISA test but negative using Western blotting, what can you say about the initial ELISA result?

General Circulation models Essay Example

General Circulation models Essay Again there may be problems with the data; bioturbation may be encountered by the action of organisms dwelling on the lakebed, and conditions favouring preservation of records may be inhibited due to anoxic bottom waters, causing adverse chemical conditions (Nesje and Dahl 2000). Several cores are usually taken to minimise errors. Ice coring has become a well-known and trusted form of gathering data about the Quaternary on a global scale, with the most renowned and detailed examples coming from Greenland and Antarctica. Ice cores can reveal many things about a glacier, including its origin, its basal conditions, climatic circulation conditions and possibly even anthropogenic influences on climate, with the presence of certain human-induced pollutants such as CFCs. Gasses can be trapped in air bubbles in the ice (Press and Siever 2000). Carbon dioxide concentrations for example, can be calculated, revealing approximate climate temperatures. Oxygen Isotopes, such as those trapped in the shells of marine creatures are also preserved in these air bubbles, again, allowing previous temperatures to be estimated. Aerosols such as dust can also reveal what was happening globally. If there is a lot of dust, it suggests a large amount of atmospheric aerosol loading (Nesje and Dahl 2000), which can be linked to an expansion of deserts, or poorly vegetated areas. The longest and most useful ice cores come from polar ice sheets, which suffer least from surface melting. The Vostok ice core for example, in the South Pole can date back to the late Glacial Pleistocene maximum and beyond. The longest cores taken from here reach 3623 meters in length (Menzies 2002). We will write a custom essay sample on General Circulation models specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on General Circulation models specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on General Circulation models specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Ice cores are limited to a certain extent to the age of preserved ice. This is because the thicker the ice, the lower the temperature required to melt it (at 2200m the basal ice will melt at -1. 6oC), thus very early ice accumulation tends to disappear, or be severely deformed in its fluid state (WMR University, 1998). Comparisons Because of the wide range of data obtainable from various sources, discrepancies in the accuracy of data, and the spatial limitations that any one data source has information for (e.g. Ice cores are best at giving local rather than global information), it could be said that combining data from as many sources as possible is the best course of action for getting as vivid a picture of quaternary environments as possible. For example terrestrial landforms may be useful in telling us the extent of previous ice sheets and where they moved, but this would be of limited use, without the chronological evidence to tell us when it happened. For example, between the dates 70-115 ka BP, 6 interstadial episodes with probable global significance occurred, as suggested by evidence found in the GRIP (Greenland Ice Core Project) core. Data from the Vostok core as well as North Atlantic marine sediments also suggested this was the case (Lowe and Walker 1997). Another example of coinciding data from several sources can be seen in oxygen isotope data. A continuous 500,000-year climate record from the isotopes was retrieved from a core at Devils Hole, Nevada. The isotope record correlated strongly with cores taken from Greenland and Vostok cores (Menzies 2002). The only problem with comparing data is that they are often dated in different ways for example, ice cores are dated by using ice-layer years (Lowe and Walker 1997), whereas radiocarbon dating is used for other areas. For this reason, calibrations for the last glacial interglacial were created. To get a full picture of the last quaternary and its climate, it appears that it is very important to look at all the information available to us, and bring it together to get a meaningful overall picture. It is important to remember that cores taken from marine sediments and glacial ice would mean nothing to scientists if we did not have the technology for radiometric and isotopic dating and analysis that we currently employ (Menzies 2002). Bennett and Glasser (1996) also mention that if we did not have the high-tech computer programmes to interpret and display data in the form of models and graphs replicating such things as ice sheet behaviour and climate patterns, we would have a much more difficult task and probably poorer understanding. Lowe and Walker (1997) also mention the development of General Circulation models, which are used in the interpretation of Oxygen Isotope records. Terrestrial and marine evidence has told us a lot about previous climate change its extent, and patterns of occurrence, which in the long term, will help us better-understand climate patterns of the future, and allow us to better prepare for them. Some areas are still uncertain, but as technologies improve, we can only hope to get as full a picture as the earth is capable of revealing.

60 Synonyms for Walk

60 Synonyms for Walk 60 Synonyms for â€Å"Walk† 60 Synonyms for â€Å"Walk† By Mark Nichol When you walk the walk, talk the talk: Replace the flat-footed verb walk with a more sprightly synonym from this list: 1. Amble: walk easily and/or aimlessly 2. Bounce: walk energetically 3. Clump: walk heavily and/or clumsily 4. Falter: walk unsteadily 5. Foot it: depart or set off by walking 6. Footslog: walk through mud 7. Gimp: see limp 8. Hike: take a long walk, especially in a park or a wilderness area 9. Hobble: walk unsteadily or with difficulty; see also limp 10. Hoof it: see â€Å"foot it† 11. Leg it: see â€Å"foot it† 12. Limp: walk unsteadily because of injury, especially favoring one leg; see also falter 13. Lumber: walk slowly and heavily 14. Lurch: walk slowly but with sudden movements, or furtively 15. March: walk rhythmically alone or in a group according to a specified procedure 16. Mince: walk delicately 17. Mosey: see amble; also, used colloquially in the phrase â€Å"mosey along† 18. Nip: walk briskly or lightly; also used colloquially in the phrase â€Å"nip (on) over† to refer to a brief walk to a certain destination, as if on an errand 19. Pace: walk precisely to mark off a distance, or walk intently or nervously, especially back and forth 20. Parade: walk ostentatiously, as if to show off 21. Perambulate: see stroll; also, travel on foot, or walk to inspect or measure a boundary 22. Peregrinate: walk, especially to travel 23. Plod: walk slowly and heavily, as if reluctant or weary 24. Pound: see lumber 25. Power walk: walk briskly for fitness 26. Prance: walk joyfully, as if dancing or skipping 27. Promenade: see parade 28. Pussyfoot: walk stealthily or warily (also, be noncommittal) 29. Ramble: walk or travel aimlessly (also, talk or write aimlessly, or grow wildly) 30. Roam: see ramble 31. Sashay: see parade 32. Saunter: to walk about easily 33. Scuff: to walk without lifting one’s feet 34. Shamble: see scuff 35. Shuffle: see scuff (also, mix, move around, or rearrange) 36. Stagger: walk unsteadily (also, confuse or hesitate, or shake) 37. Stalk: walk stealthily, as in pursuit 38. Step: walk, or place one’s foot or feet in a new position 39. Stomp: walk heavily, as if in anger 40. Stride: walk purposefully, with long steps 41. Stroll: see saunter 42. Strut: see parade 43. Stumble: walk clumsily or unsteadily, or trip 44. Stump: see lumber 45. Swagger: walk with aggressive self-confidence 46. Tiptoe: walk carefully on the toes or on the balls of the foot, as if in stealth 47. Toddle: see saunter and stagger; especially referring to the unsteady walk of a very young child 48. Totter: see stagger (also, sway or become unstable) 49. Traipse: walk lightly and/or aimlessly 50. Tramp: see lumber and hike 51. Trample: walk so as to crush something underfoot 52. Traverse: walk across or over a distance 53. Tread: walk slowly and steadily 54. Trip: walk lightly; see also stumble 55. Tromp: see lumber 56. Troop: walk in unison, or collectively 57. Trot: see nip 58. Trudge: see plod 59. Waddle: walk clumsily or as if burdened, swinging the body 60. Wander: see ramble Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Grammar Test 1How to Play HQ Words: Cheats, Tips and Tricks20 Ways to Cry

What causes the 1979 rice riot in Monrovia, Liberia What are the Coursework

What causes the 1979 rice riot in Monrovia, Liberia What are the effects of this riot This is a cause and effect essay - Coursework Example Moreover, the negative effects of the rice riots continued for long period. Most importantly, the administration was forced to get down and give the way for new government. As it was resisted by the ruling regime, all intensified efforts were made to throw away the administration and in that process, the public life was paralyzed for a long period in the name of civil war. The inflation and prices of other commodities also increased considerably (AllAfrica.com, 2005). The people faced difficulty in having access to necessary services like health and education and hence their quality of life suffered severely. Hence, keeping these points in consideration, the present essay is an attempt to answer the following thesis statement. The main reason for the origin of rice riots in 1979 is the increase in rice price by 39%. The Tolbert administration wanted to increase the rice price to encourage the local rice production and to discourage the imports of rice from other nations to Liberia (Broderick, 2007). On 14th APRIL, 1979, the price of parboiled rice was hiked from $22 per 100 lb. bag of rice, to $30 which has angered the general public severely as the price rise of rice affected their daily intake and consumption of rice leading to malnutrition. They couldn’t tolerate this decision and started conducting the demonstrations in Monrovia to which the government responded with firearms. This has led to death of forty people several others were wounded which has fuelled the crisis further and civilians felt that the government was forcefully controlling them to continue the price rise of rice (Emmanuel, 2008). Moreover, the President Tolbert even called some foreign troops from neighboring Republic of Gui nea for establishing peace, but the people felt it as another forceful measure of imposing the rigid decision taken by the

The Relationship Between Domination and Resistance Essay

The Relationship Between Domination and Resistance - Essay Example The absolute power of the monarch was then displayed to all in the (punishing of the) body of the prisoner. In later centuries, systems changed. Prisons were introduced, and prisoners were subject to strict discipline and control. Discipline meant that almost every bodily movement of prisoners was sought to be controlled - the space they used, the movements (exercises) they did, the food they ate and even their sleep. The panopticon, a circular design for prison houses (designed by Jeremy Bentham in the 18th century) with the warder's room in the center, allowed the warder to view a prisoner at any time; this made the prisoner feel that he was constantly being watched. This drill of prison life led to the transformation of people into obedient zombies, which facilitated the exercise of control by the state. The way the death penalty is administered in many countries of the world, including the US, is evidence that state sanctioned violence still exits. Such violence is orchestrated in a bizarre, ritualistic manner to make it appear as a necessary tool of the state justice system. But when we consider that capital punishment does not deter crime in any way, it becomes evident that it continues as a throwback to a primitive and uncivilized way of treating fellow humans. Dwight Conquergood gives some horrifying facts about the administration of the death penalty in the US. For instance, the US is one among a handful of countries, which allows the death penalty for a minor. Besides, a greater part of those who are on death row are minorities; a large percentage of women charged for serious crime are lesbian; one in seven persons are wrongly executed (!); and all this, though capital punishment is much more costly to administer than a life sentence. (Conquergood 2002)Power is thus used by t he state to reinforce the viewpoint of the majority. An impression of humaneness is sought to be created through the sanitation of the whole process of killing by the state. Prisoners are made to participate in their own annihilation. When a person on death row accepts the fact that he has no way to escape his fate, he is 'persuaded' to go through silly rituals of stating what he wants for a last meal, articulating his 'last wish' before death and so on. (Conquergood 2002)In the face of the exercise of such raw and violent power by the state against those who dare to express opinions contrary to what the state sanctions, political prisoners in Turkey have refined hunger strikes as a way of expressing their dissent. Patrick Anderson chronicles the longest lasting such strike, which started in Oct 2000 in Turkish prisons as a protest against shifting of prisoners to solitary cells. The strike has been carefully managed by the strikers so that they do not die of starvation soon. The st rikers have developed methods to see that their emaciated bodies survive - by drinking more liquids, by using potassium chloride instead of sodium chloride and so on. (Anderson 2004). Moving from the details of the narration, what is horrifying is the fact that in almost all countries of the world, including those which claim to be developed, the legal and justice system exists for the privileged class.Power operates outside prison gates too - through the mechanism of the market economy. An 'upper' class

Legal issues in Hydraulic Fracturing Term Paper

Legal issues in Hydraulic Fracturing - Term Paper Example ation of conduits through which gas that comes from the original rocks get to move to the rocks that are non-porous and thus allowing the storage of this oil to get accessed later. In the process of Hydraulic Fractioning, one of the major aspects to observe is that water supplies may get exhausted and thus the importance of having the process in steps which is convenient to save on water. Steel surfaces are aligned along the water pipes in an effort to protect the natural water from being made impure. These steel surfaces are immersed to as deep as 4000 feet and for the least distance as 1000 feet for increased protection. From there, cement is poured into the space between the annulus which is the drilled hole and the casing. After the settling of the cement, there is then the drilling part which is done from below for precision and to get it to the next depth. This is done several times and each time that this is done there is the usage of narrower pipes that ensure that oil from as deep as 10000 feet is got to. There exists a rather large difference between oil and gas fractioning. Gas fractioning is a process that involves different procedures and it goes by the name Fracking. This method involves the removal of gas for extraction to exterior reservoirs. A wellbore from underneath is drilled to create more space for reserve. As opposed to this method, Oil fractioning involves the use of internal reservoirs and thus the process is short. Hydraulic Fractioning has existed in the United States for around the past 63 years. In the course of time, there have been complains concerning the levels of safety that this method of obtaining oil has. It was from there henceforth that the Federal Government sought to engage in debates on the issue and have ever existed. The Environmental Protection Agency has the responsibility of ensuring that citizens of the country are safe from different products that companies manufacture. The agency has over the years carried out

Satisfaction level of retailers and the visual merchandising

Satisfaction level of retailers and the visual merchandising This chapter is a review of the central theoretical literature of satisfaction level of retailers and the visual merchandising and its impact on consumers buying behaviour which ultimately leads to increase in the margin of the retailers. The first part of this chapter deals with the most popular brand of PepsiCo and the satisfaction level of retailers with respect to per product margin. The second chapter examine the planogram norms of the company and it tries to find out whether or not the retailers follow it properly. The third and last part of the chapter examines the effectiveness of Visual Merchandising and its effectiveness on consumers buying behaviour. All these objectives/problems have been examined in the light of academic literature and some of the facts have been supported by the data taken form the company i.e., Pepsico. To find out the most popular brand of PepsiCo the satisfaction level of its retailers Most of the manufacturers of consumer goods including PepsiCofrequently use intermediaries to sell their products to the final consumer. Intermediaries such as big and small retailers have substantialstimulus over the marketing of these goods and hence over the ultimate consumer choice (Laland Narasimhan, 1996). Even PepsiCo is one of the largest networks of retailers in India (PepsiCo, 2010). The consumer goods retail market is characterized by intensivecompetitionamong retailers competing for a share of the consumers money (Albion and Farris, 1982). Retailers, generally, carry so many products, and on any given purchase occasion a typical consumer buys a subset of the vast number of items a retailer has on its shelf. Generally consumers are ignorant or uninformed about the prices of all the products they want to buy and subsequently select a retailer to shop at based on the advertised prices of a subset of the products they desire to buy. Given this, retailers tend to compete more aggressively based on the prices of a selected set of items by advertising these prices to consumers (Agustin Singh, 2005). It means that these retailers will sell more products of only those company which tries to make them happy through more or heavy margin.The items that the retailers select to compete on are those that most consumers de-sire and value highly. Since the profit from any cust omer is the sum of profits from advertised and un-advertised items, the intensity of retail competition, as evident from the prices of these items, increases with the amount the consumer will expend on the unadvertised items once at the store. This aggressiveness therefore translates into lower retail mar-gins on these selected items since the retailers expect that consumers, once inside a store, will buy non-advertised products as well on which the retailers make money. Thus manufacturers, who are more adept at using pull strategies to enhance the popularity of their product, obtain a significant competitive advantage vis-a-vis others. The positioning of the product and the image conveyed through advertising act as drivers in creating this advantage which results in higher wholesale prices that these manufacturers can charge the retailers (Lal and Narasimhan, 1996). The cost of acquiring new customers usually far exceeds the cost of retaining an existing customer. As a result, customer retention has become a managerial strategy that has spurred interest in understanding and implementing store-loyalty programs (Agustin Singh, 2005; Carter, 2008; Pan Zinkhan, 2006; Reichheld, 1996; Reichheld Sasser, 1990; Sheth Parvatiyar, 1995). That is why retailers are the most important link between the company and the customers.Manufacturer advertising also affects prices and margins at both the retail and wholesale levels. The relationship between prices as well as margins at the retail and wholesale levels can be found in the economics literature (see, e.g., Ferguson 1982 or Pindyck and Rubinfeld 1989), where it has been argued, based on the theory of derived demand, that the movements of prices and margins at the retail and wholesale level are necessarily perfectly correlated. In other words, if advertising leads to increased market power through produ ct differentiation, both wholesale and retail prices in-crease, leaving both manufacturers and retailers with higher margins; or if advertising leads to increased price sensitivity through reduced perceived product differentiation, both wholesale and retail prices decrease, leaving both manufacturers and retailers with lower margins. In contrast, Steiner (1973, 1978, 1984) has argued that it is possible that a manufacturers advertising can have opposite effects on wholesale price elasticity and retail price elasticity, implying that margins can move in opposite directions. However, he does not offer a formal model of manufacturers and retailers to support his arguments. Source: (Lal and Narshimhan, 1996) There is scant empirical literature on the effects of advertising on margins. In Table 1, Lal and Narasimhan (1996) summarised the evidence presented in the literature on the negative association between manufacturer advertising and retail margins. Reekie (1979) shows that manufacturers advertising and retail margins are inversely related in a cross-sectional study of many categories. Farris and Albion (1987) find that in many nondurable consumer good categories, higher brand advertising is associated with lower retail margins, though there were a few categories where the opposite is true. They also find that the negative relationship between manufacturer advertising and retail margins is strongest in categories with high penetration, non-food, and large category advertising budgets. Steiner (1973) uses data from the toy industry to conclude that the more popular toys (i.e., the more heavily advertised) yield lower retail margins. Finally, using data at the four-digit SIC level, Nels on (1978) finds that there is a negative association between manufacturer advertising and retail margins. The reader is also referred to Steiner (1993) for some anecdotal evidence from different industries on the inverse association between manufacturers advertising and re-tail margins. Support for positive association between manufacturer advertising and wholesale margins is provided in Quelch et al. (1984) and Narasimhan (1989a). Note that all these studies are cross-sectional and all these studies have focused on either the whole-sale margin or the retail margin. The one exception is Steiner (1991), who documents, using data from the toy industry, that higher levels of manufacturer advertising are associated with higher wholesale margins while leading to lower retail margins. Taken as a whole, these studies demonstrate that in general, higher manufacturer advertising leads to higher wholesale margins and lower retail margins, though the effect at the retail level is less systemat ic. Thus we see that in contrast to the standard economic arguments, there is empirical evidence to suggest the possibility of an inverse relation-ship between wholesale and retail margins. The objective in this chapter is to revisit thisproblem and offer a formal model to explain how the margins at the retail and wholesale level can be negatively related. It shows that if a manufacturer can affect the intensity of retail competition, it can increase its wholesale price while at the same time exert downward pressure on retail margins. Furthermore, It demonstrates that if manufacturer advertising can enhance the attractive-ness of the brand as shown in Boulding et al. (1994) (resulting in a higher willingness to pay or increasing aggregate demand for its product), manufacturers brand advertising can increase the intensity of competition at the retail level. Finally, it is shown that even if there is competition at the wholesale level, a manufacturer with a more popular or well-positi oned brand can use advertising to increase profits. The intuition behind our result is the following. First, it should be noted that retailers selling a large assortment of goods cannot advertise the prices of all goods. Moreover, retailers need to advertise the prices of some goods in order to make it worthwhile for consumers to shop at the store. Hence consumers make store choice on the basis of advertised prices and expected prices for goods bought on a shopping trip. Given the fact that retailers charge and consumers expect to pay a higher price for the unadvertised goods, and consumers prefer one-stop shopping due to transportation costs, any effort by the manufacturer that affects the proportion of consumers who decide to shop at a retail store for any given difference in the retail price of the advertised good would lead to an increase in the intensity of retail competition. Such actions by the manufacturer would lead to lower retail margins. At the same time such actions can also increase the wholesale price and manufacturers margins since these actions allow the manufacturers to recover some of the rents derived by the retailer on the unadvertised good. In other words, since the retailers make a higher margin on the unadvertised good, any action by the manufacturer that affects the size of these profits to the retailers allows the manufacturer to wield more power and set higher wholesale prices. We show that if manufacturer advertising leads to lower price sensitivity or increase in aggregate demand, an increase in such advertising would result in lower margins for the retailers and higher margins for the manufacturers. It should also be noted that while our work is silent on the exact role of manufacturer advertising, Kaul and Wittink (1995) report that one empirical generalization from past studies is that an in-crease in non-price advertising leads to lower price sensitivity among consumers. Finally, it is important to recognize that our result is shown to exist in a context where retail advertising has no impact on the demand of the advertised brand, and that our result would not exist in the absence of the composite good. Moreover, the inverse relationship be-tween wholesale and retail margins can exist only for goods/brands where the retailer reveals price via advertising(Lal and Narasimhan, 1996). Previous research in the area of store loyalty focuses on customer satisfaction as a major predictor of loyalty (Bloemer Kasper, 1995; Brown, 2004; Cronin Taylor, 1992; Garbarino Johnson, 1999; Reichheld, 1996; Sawmong Omar, 2004; Taylor Baker, 1994). However, many companies rated high on customer satisfaction indexes showed poor financial performance (Buttle, 1999; Passikoff, 1997). There is evidence supporting high rates of defection among satisfied customers across many industries (Buttle, 1999; Jones Sasser, 1995). Thus, the ability of customer satisfaction reliably and accurately to predict loyalty has not been unambiguously established (Higgins, 1997). Clearly, the development and implementation of successful store-loyalty programs would benefit from a better understanding of loyalty, its antecedents and its consequences (Ray and Chiagouris, 2009). It is evident from the above discussion that satisfied and happy retailers would ultimately lead to increased sales. Higher m argin per product or total income of retailers from a particular product would to happy retailers. From the above discussion it is clearly evident that If the company spends heavily on advertisement of on its product, it will increase total sales, which means it will ultimately more margin on total sales and in this way the company can make happy its retailers.The PepsiCo spends heavily in India for its Pepsi Soft Drink, much more than its nearest rival Coca-Cola (PepsiCo, Annual Report,2010).These heavy advertisements have a significant positive impact on the total sale of its soft drink over last year. It is a clear sign of happy retailers who are gaining low margin per bottle of Pepsi but in total higher revenue from its total sales. To check the planogram (POG) norms, whether the retailers followed it properly or not There are many factors which are generally used to stimulate consumers purchases, including advertisement, product variety, layout of stores, merchandise appraising, services offered, and other marketing programs (Levy and Weitz, 1992) but space planning and store layout are one of the prime consideration (Yang, 2001). The layout of stores and proper space planning highlight the importance of improvement of the visual effect on the customers for shopping and the space productivity of retail stores (Yang, 2001). Planograms, typically,are used to display exactly where and how many items are physically placed onto which store shelves. Because of limited shelf space, planograms plays a vital role for the improvement of financial performance of the company in general and for retailer in particular (Yang, 2001; Yang and Chen, 1999). There are two ways for retailers to increase margin (Profit). They will have either increase sales or by reducing costs. Cost reduction is basically operational in nature. It heavily depends on technology, management of personnel and efficient inventory management. Generally increase in sales is market driven and can be categorised in to two different segments i.e., (i) in-store -tactics and; (ii) out-of-store tactics. Out of store tactics is used to attract more and more customers into the store while in-store tactics used to compel customers psychologically to buy as much as they can, when they enter into the stores (Dreze, Hoch and Purk, 1994). Previous Space Management Research In the field of Space Management, the impact on sales of space management is very limited because of high implementation cost. The existing work methods can be categorised into three different models- (i) Commercial Applications, (ii) Experimental Tests, and (iii) Optimization Model. In business literature, applications oriented approaches are preferred because of its simplicity and the easy operation. For example, PROGALY Model ((Dreze, Hoch and Purk, 1994). ) is generally preferred. In this model, space is allotted to a product in proportion of total sales. Cifrino (1963) and McKinsey (1963) argued for space with respect to Direct Product Profit (DPP). Rest of the models have concentrated on lowering the operating cost and minimising inventory and handling costs (Cifrino, 1963). Planogram Integrity: A serious Issue There are many retailers who have recognised the importance of proficiently exploit their customer services in times of intense competition. Confronted by the amplified pressure of fee discounters and the rise of a price war between supermarkets organisation on the one hand and the companies on the other hand since 2003, Indian Retailers want quality in their operations to endure large collection at reduced profit margins (PepsiCo 2009). Thus, balancing inventory and renewal costs, given a collection of wide range of products and the corresponding shelf space at the retail stores is rally an important task. Retailers aim at exploiting availability of the products in the collection at a marginal cost of operations. These objectives have to be attained on the shelves, where a particular product meets its customers. The amount of shelf space allocated to a product is thus primarily a consequence of marketing decisions: i.e., the merchandising category to which the product is assigned an d the allocated number of facings, which are the number of slots on the front of the retail shelf. This planogram on its turn govern the available shelf space for the operations. From both an operations as a marketing point of view, it is thought-provoking to scrutinise whether local managers are contrary from the planogram, to determine the grounds and to analyse the consequences (Woensel et al, 2008). Planogram integrity is the degree to which the planograms and its norms are followed in practice(Woensel et al, 2008). High planogram integrity stands for small/very little difference between planogram and the authentic situation in a store (Woensel et al, 2008). A planogram encompasses significant information for the accomplishment of operations. Generally, when creating planograms the retailers decides the collection composition, the location of products in the store and the amount of space apportioned to each product (Levy and Weitz, 1992). Figure of Planogram Woensel et al, (2008) have completed empirical research on the planogram and data collected for ten stores in India. During this collection period, the stores were not allowed to change their mode/style operations. Moreover, the days were carefully selected such that the period of measurement did not include any periods of expected demand peaks/drops (e.g. no holidays). The data were gathered for Pepsi soft drink only. Woensel et al, (2008) observed that collection in the stores seems to be reasonably different from the one identified in the planograms. The main driver for this was identified to be the possibility to locally add or drop items from the collection. Also, categories with a larger collection seem to be more prone for abnormalities than one with smaller collections. This designates the drawbacks of managing these huge collections with composite swap relationships. On the locational level, it seemed that the abnormality is small (for the common collection in both actual situations versus planogram). The common of abnormalities could be linked back to facing differences. The foremost cause is due to the different shelving in practice than the one used in the planogram. Finally, also considerable differences between the stores exist; some store managers follow the norms provided by the company for the planograms very closely; other store managers do not take it seriously. The Root causes for erroneousness were typically associated to the local store management. Another vital issue is the acceptance time required for updating the shelves following the changes in the planograms(Woensel et al, 2008). Over and above these is no proper processes for controlling these messages was available to all stores, leading thus to a serious issue with planogram integrity. Furthermore high levels of inaccuracy in the real realizations are also ascribed to the lack of incentives from the headquarters for enforcing the planograms. Generally, it is witnessed that the inaccuracy of the planograms is correlated to the regularity, the timing and/or the type of changes in the planograms. Of course, one should not overlook the strain in the following the planogram closely. Because of repeated introductions or de-listing of products and changes in style and pack size or the turnover of a product, frequent changes in the planograms are needed(Woensel et al, 2008). Without a detailed plan to implement the changes in the planograms, they might be postponed, not implemented in full or the local management already anticipated the changes before the company conversed with them(Woensel et al, 2008). It can be concluded that planogram integrity is a vital issue that requires a retailers management consideration. Woensel et al, (2008) shown clearly that common of differences relate back to facing differences. The second important issue is collection and display of products and third issue locational differences. From the above discussion, one can find four main drives for these differences, (i) Local Store Management, (ii) a substantial acceptance time for changes, (iii) diverse local situations that presumed in the planogram and (iv) lack of incentive from the company. The foremost consequence of a lack of planogram integrity proved to be a significant loss of effectiveness both in marketing strategy as in the operational executions, as such indicating that planogram integrity is a serious issue The Impact of Visual Merchandising on the Consumer Decision Process Introduction McGolddrick (1990, 2002) argued that Visual Stimulation and communication are very important facets of retailing. This interest in the visual has combined to form the exercise of visual merchandising. This is demarcated as the à ¢Ã¢â€š ¬Ã‚ ¦ activity which coordinates effective merchandise selection with effective merchandise display (Walters and White, 1987, p. 238). Consequently, Visual merchandising is apprehensive with both how the product and/or brand is visually communicated to the customer and also whether this message is decoded appropriately in this context affecting a positive psychological or behavioural outcome, ultimately leading to purchase (Kerfoot, Davies and Ward, 2003). The significance of accomplishing such a consequence has meant that within the retail environment, various procedures have been used to exhibit, merchandise and communicate products. This diversity in visual merchandising procedures has conceivably also stemmed from the vast collection of goods and services that are sold by retailers. The progress of merchandising procedures and the proliferation of these methodologies among retailers have been well-established history. Baum (1987) accepted the significance of window display long back in 1897. Baum who was the founding editor of  The Show Window  ,where he offered strategies for effective window displays where he provided an early mechanism for the dissemination of visual merchandising best practice. This early publication evolved to examine display across the store and continued to offer advice for some considerable time (Law and Yip, 2004). The potential of display and visual merchandising is so strong that a publication solely addicted for visual merchandising and display stated in 1922 with the title Visual Merchandise and Store Display.   Nevertheless, the prominence of visual merchandising has been not acknowledgedmuch consideration in the academic world and in literature (Lea-Greenwood, 1998). The most notable exception has been within the US fashion-based literature, where a number of texts have been devoted to the subject. These though are primarily practitioner-based, highlighting again a deficiency of attention from retail academics. This study represents a small step towards addressing this lack. It investigates the influence of visual merchandising stimuli within the retail store environment on customer perceptions and responses. In doing this, the research is focused on the potential psychological and behaviour outcomes that result from customer interaction with visual merchandising, rather than directly trying to establish what constitutes best practice  per se  or manipulating visual merchandising techniques themselves. This soft drink and FMCG retail sector has been chosen as it has recently elevated visual merchandising to an issue of board level concern (Lea-Greenwood, 1998). The sector offers an ideal background in which examination of the impact of product display and visual merchandising can be conducted on customers, as the degree of retailer complexity in this area is likely to be higher than that demonstrated by companies in other sectors. Sproles (1979) has focused on the procedure, such as the effects of communication channels in current society, the characteristics and the functional purpose of soft drinks. However, Hart and Dewsnap (2001) also established a decision-making model to explain the behaviour of consumers through visual merchandising and store display. It was revealed form their study that there were interweaved a complicated set of interlinked aspects to affect decision making on intimate soft drink, and amount the factors, brand loyalty tended to be the repeatedly adopted factor to curtail the decision-making process and the degree of apparent risk while shopping intimate soft drink. Speaking from the View-points of marketing and consumer behaviour, the two models are adequate to explain the corresponding phenomenon (Kerfoot, Davies and Ward, 2003). However, viewing from the retailing aspect, the environment of stores can increase consumers response (it may be positive of may be negative) to a brand of the product being sold in the store. To achieve a positive store environment, visual merchandising has been widely adopted by retailers (Kerfoot, Davies and Ward, 2003). Likewise, intimate soft drink has been going through a series of Soft drink treatments in recent years. Examples can be found in contemporary intimate soft drink brands, such as Coca Cola and Pepsi, Sprite and so on. Instead of targeting different customer segments by adding advanced functions to products, intimate soft drink brands try to establish a distinctive image in consumers mind. In this study, focus is put on the influence of visual merchandising on store atmosphere and its corresponding impact on consumer decision making process for intimate soft drink (Law and Yip, 2002). Dimensions of visual merchandising and display Omar (1999) advocates that there are three types of interior display- (i) architectural display (ii) merchandise display and (iii) point-of-sale display. This study efforts on merchandise display; the choice of a singular store to deliver the stimulus photographs minimises the architectural elements; additionally, point-of-sale areas were omitted from the photographs to guarantee only merchandise display was considered(Kerfoot, Davies and Ward, 2003). The most important aspects within merchandise display have been acknowledged within the academic literature as: packaging (Bruce and Cooper, 1997; Da Costa, 1995), layout, (Levy and Weitz, 1996; Berman and Evans, 1995), colour (e.g. Koelemeijer and Oppewal, 1999), fixturing (Levy and Weitz, 1996; Donnellan, 1996), merchandise (Davies and Ward, 2002), presentation techniques (Buchanan  et al., 1999), and so on. These areas have received varying degrees of attention as separate elements. Nevertheless, in fact, there is tiny work has been done that makes these aspects composed as merchandise display(Kerfoot, Davies and Ward, 2003). The examination of Influences, that such display creates on consumers, especially in term of brand communication and purchase intention, are lacking in terms of literature. Though, several of the elements of merchandise display have been scrutinised from an environmental psychology approach, as well as from a service environment perspective. These two relat ed literatures provide potential starting points as each considers the physicality of the in-store environment and its influence on customers (Kerfoot, Davies and Ward, 2003).. Literature Review Visual Merchandising is one of the most significant constituents in atmospheric management(Kerfoot, Davies and Ward, 2003). It embraces the interior of stores as well as the exterior of stores.The exterior of store comprises retail premises, window display, and facade while the interior of store embraces fixtures and fittings, store layout, and store highlights as well as wall display(Kerfoot, Davies and Ward, 2003).There are many constituents who governtogether store exterior and interior and it embraceslighting design, colour co-ordination, selection of mannequin and the application of design principles(Park et.al., 1986). A good assortment of visual merchandising with comprehensive consideration of proper cooperative expressions is very important, if retailers really want to project the best side of their company/store (Kerfoot, Davies and Ward, 2003). Consequently, customers could receive the envisioned message of stores or retailers through several different types of themes sty les designed especially from suitable visual merchandising strategy and for influencing buying decisions and behaviours in a positive sense. Conclusively, visual merchandising helps to establish the complete image of a retail store in the mind of consumers(Park et.al., 1986). Kerfoot, Davies and Ward (2003) acknowledged that visual merchandising has many objectives, (i) Retail Identity Building in the mind of customers, (ii) influencing customers final decision to buy as many products as he/she can afford inside a store (iii) last but not the least, to increase overall sales. Visual merchandising pays its attention on numerous facets of customers, which include affective pleasure, sensory pleasure and cognitive pleasure (Fiore, Yah and Yoh, 2000). Sensory part contains personal feeling of customers, such as response to temperature and noise, feeling crowded in a store (Ko Rhee, 1994; Hornik, 1992 and Grossbart et. al 1990). Store-related and product associated information can also be assimilated from storeenvironment (Baker et. al 1994), for example, searching a product that enhances ones self-concept (Kleine III et al., 1993). Also, window display plays a critical role in affecting store entry decisions as it is a very important information cue for consumers (Bettman et. al, 1998) There are many schools of thoughts regarding consumer decision process. The process of diffusion can affect consumptions response to different product attributes (Mitchell and Creatorex, 1990). The selection of promotional channels and the format of transition are the best examples. Similarly, there were other thoughts regarding general consumers decision making process. For Rogers model (1962), decision making was not longitudinal but rather cross-sectional. Following Rogers thought, Robertson (1971) developed a conceptual model with eight procedures (awareness, comprehension,problem perception, attitude, trail, adoption, legitimation, and dissonance). Nevertheless, Sproles (1979) established a specific framework for visual merchandising with ten procedures. The key focus of Sproles model was the relationship between the influences of communication channels in current society and the functional purpose of soft drink objects. Hart and Dewsnap (2001) conducted a specific study on deci sion process of purchasing intimate soft drink. His findings revealed that consumers had to go through a set of interlinked factors or relied on brand loyalty. In the light of the criteria, self-concept, perceived risk and consumer involvement were also critical in shaping the final decision (Law and Yip, 2004). While reviewing the current trend of intimate soft drink brands, being functional is the fundamental requirement of consumers, adding extra value to products is regarding as the selling point. In terms of functional aspect, mint flavour or Diet Pepsi using consumer care can be found in triumph brand. In times of readymade food and soft drink, almost every brand is using the same stuff. For example Pepsi introduced the Diet Pepsi, in the same year Coca cola introduced the diet version (PepsiCo, 2010). They introduced in the name of consumer health and family sentiments. Though, there is very few research about the inter- relationship between the importance of store aesthetics and consumer decision process, as a result, the purpose of this study is to look into this precise affiliation (Law and Yip, 2004). The study is beneficial to retailers who are newly established or re-position in the intimate soft drink market. As mentioned, for consumers who have a high degree of brand loyalty, external factors such as store atmosphere, may not has a great impact on decision process. But, if consumers rely on peer influence, advertising or have no idea about a brand, visiting the store is the first contact with the brand. Having attractive human-like mannequins of film starts or popular sportsman/woman and matching with style and appeal can break the decision process (Law Yip, 2004). Customers attention can be provoked at the stage of responsiveness but in a negative way due to the social and cultural constraint. Therefore, it is difficult to continue the decision process from awareness to interest. Hart and Dewsnaps (2001) study on consumer decision process for visual merchandising delivers a critical direction for pre-purchase evaluation. Paying a close attention to the interaction of cultural or societal difference and visual merchandising elements causes a great impact on final purchase decision. To find out the influence made by Pr

Essay example --

This literature review will examine the leadership theories of Contingency leadership and Blake and Mouton’s Leadership Grid. In this case study, it will help to analyze the leadership theory of the two leaders that played a part failed to avoid the genocide war in Rwanda. Leadership Style Blake and Mouton’s leadership grid is studying of the degree of task-orientated against people-orientated. It helps to identify the leadership style of the leaders according to the way that they handle the situation. Under task-orientated leadership, the leaders are focusing on the production and efficiency on the output and plan ahead on how to complete it within the timeframe. While under people-orientated leadership, the leaders are focusing on the needs and interest of the members. The leader will break into parts according to their abilities. There are five leadership styles that are under this theory which are country club leadership, team leadership, impoverished leadership, middle of the road leadership and produce or perish leadership. This theory is able to explain the way of the leader of the work. Based on Blake and Mouton’s leadership grid, Romeo Dallaire fits into country club leadership style which is referring to care for the needs of the members and making everyone contented in the team. By doing so, it caused the output to be low and lack of direction to do the task. Case study showed that Dallaire took his responsibility to take care of his troops. In case study, it stated that there were severe shortage of resources such as lodging and food but being turned down due to budgetary reasons. In order to solve this matter, he managed to think of sharing the supplies together with his fellow officers and his share. Another examp... ... of a method to persuade them to stay at the tents. Another example, Booh rejected his plan for get hold of the weapon cache. He should have kept convincing to let his officer to understand his point of views. Morse and Lorsch (1970) suggested that how well a leader can lead his followers are based on the various circumstances. Dotlich & Cairo (2003) stated that an ineffective leadership can be produced based on the behavior, the way of handling task, characters and qualities. Booh Booh did not use his authority to assist and resolve the problem due to his fear. From the case study, Booh Booh watered down Dallaire’s report regarding the help from UN so in the end, Dallaire did not get any help from UN. Another example would be Dallaire commended to snatch the weapon caches but Booh Booh rejected due to his fear of the relationship of UN forces and the government.

What Is Documentary Film

Matthew Foster Intro to Documentary Film Midterm Paper What Is Documentary Film? I once heard a quote from an unknown man who said, â€Å"Words are only words until you invest some meaning into them. † I didn't fully comprehend what he meant by this statement. Surely every word has its own definition, giving it some type of meaning. So why would they being meaningless without me? Not until I entered this class and focused on documentary film did I re evaluate this statement.What the man meant was we can all see the same sentence and read it for its literal translation. But when you apply your unique perspective to the words, they take on a greater meaning, resulting in a unique significance and new perspective on the sentence. Thats what I think documentary film is. An unique outlook of a common ground. Documentary film is the creative manipulation of real historical events to present a certain perspective or point of view. It is a representation of our real world through the eyes of a particular person or party.Many theorists have stated that the true essence of documentary is the actuality, recording life as is with real social actors on real world locations. Actualities, predecessor to documentary, dealt with footage from real events, places, and things without any structure or arrangement into a argument or coherent whole. This gave an stance of objectivity, being free of point of view, relating it more to newspapers in its approach. Without this element of arrangement, recorded content would be just that, a record of historical events.For if we define documentary as â€Å"objective† or as a â€Å"record,† we set an unreachable standard for the genre, and limit our understanding of the ways in which actual documentary films function. (Plantinga, 41) Neither a fictional invention nor a factual reproduction, documentary draws on and refers to historical reality while representing it from a distinct perspective. Documentary films speak abo ut actual situations or events and honor known facts; they do not introduce new, unverifiable ones. They speak directly about the historical world rather than allegorically. Nichols, 7) This is where they differ from non fictional cinema. Documentaries represent the real world, the world that it is depicting. The images and people shown in documentaries are that of the same one we share. The fictional narratives of Hollywood create one world to stand for another, generating a second meaning which we use in turn to help understand the real world we live in. This perspective of historical reality is shaped through the documentaries voice. The voice of a documentary is each films specific way of expressing its way of seeing the world (Nichols, 68).Although history is looked at as being objective, documentaries are not necessarily. While the world being shown in a documentary is shared by the viewer, the voice of the documentary establishes a perspective of a certain individual of the w orld that we share. Documentaries are not necessarily objective. Neither do they imitate or re-present reality. Documentaries are fundamentally rhetorical, expressive constructs which make assertions and implications about reality through their images and sounds, and which express and consider claims about a subject (Platinga, 47).Voice is constructed through the creative manipulation of the documentary process. This manipulation of raw footage employs style and conventions to develop a works perspective and produce particular meanings and effects. Documentary manipulation and interpretation of reality is expressed through representational styles and conventions and forms of argument and narrative which together work to produce a realistic and authoritative representation of the socio-historical world. (Beattie, 14)With the creative manipulation of raw footage, it has been a debate in the cinematic world if the depiction of the socio-historical world is factual and truthful. Documen tary can be defined, generally, as a work or text which implicitly claims to truthfully represent the world, whether it is to accurately represent events or issues or to assert that the subject of the work are ‘real people' (Beattie, 10). This truth claim rest on a contract of trust between filmmaker and viewer.Producers of these documentary films and filmmakers adhere to a list of mandates handed down by governing authorities and associations, having extensive research guidelines and reporting of of witnesses, as well as its structured conventions to shape the audiences perception and interpretation of what is viewed to be an accurate depiction of the world. In conclusion, documentaries would lack to be documentaries if not for the creative manipulation of its content. Without a voice, a subject, meaning, it would merely be records of what happened, much like the guy from Exit Through the Gift Shop.We would have boxes and boxes of raw footage, but with no purpose or direction . We still see the common world we share, just from a different perspective. Works Cited Nichols, Bill. â€Å"How Can We Define Documentary Film? † Introduction to Documentary. Bloomington, IN: Indiana UP, 2001. N. pag. Print. Platinga, Carl. â€Å"The Mirror Framed: A Case For Expression in Documentary. † Wide Angle 13 (1991): 41-42. Web. Beattie, Keith. â€Å"Believe Me, I'm of the World: Documentary Representation† E. S. Bird Library. Syracuse, NY (2010): 10-14. Web.

School Safety essays

School Safety essays In recent years, tragedies have been visited upon schools across the country. From Kentucky to Oregon to Colorado, the notion of schools as safe havens has been shattered by the sound of gunfire. These acts are not limited to any geographic regions or family backgrounds, nor do they have a single catalyst. Those who have committed such heinous acts have done so for different reasons, at different times, in different schools. But these acts of school violence have at least one thing in common- they have spurred all of us to take a look at what can be done to better protect children and teachers at school. Protecting our children is not simply a matter of public policy. It is a matter of strengthening basic values, of teaching children right from wrong, of instilling in them respect for others. We each have a responsibility to work to end youth violence and to keep schools safe for children and for those who teach them. Youth violence in many schools has reached universal proportions. It is not only happening in our high schools, it has also made its way into our elementary and middle schools. Everyone seems to have a different perspective on why there is such a problem with school safety. Some say it is the parents fault, some say it is the media, and others blame the schools. Yet, the question still remains. What can be done to make schools safer for the children and staff? One thing we need to do is learn to listen to our children and observe their behavior. According to Dr. Ronald D. Stephens, Executive Director of the National School Safety Center, there are some common characteristics among youth who have caused school- associated violent deaths. Accounts of these tragic incidents repeatedly indicate that in most cases, a troubled youth has demonstrated or has talked about problems with bullying and feelings of isolation, anger, depression, and frustration. Some of the characteristics that Dr. Stephens provides on his che...

The Boy in the Striped Pajamas and Away Essay Example

The Boy in the Striped Pajamas and Away Essay Example The Boy in the Striped Pajamas and Away Essay The Boy in the Striped Pajamas and Away Essay Discovery can have a prodigious impact on a person’s demeanour and values affecting them in numerous ways including emotionally, physically and socially. In â€Å"Away† by Michael Gow and â€Å"The Boy In The Striped Pyjamas† by John Boyne the impact of discovery on individuals is depicted. The texts allow for a deeper understanding of discovery to be explored by the authors demonstrating a range of emotions that the characters feel. Gows â€Å"Away â€Å"tells the story of three deeply conflicted families. Gow positions each of the three families so that their upcoming holiday will try and resolve their own issues. â€Å"Gow’s characters are imprisoned in a world in which their worth as human being is measured in the cost of their holidays† as the audience follows the journey of three families Vic/Harry/Tom, Coral/Roy and Gwen/Jim/Meg. Their journey of self-discovery is evident which ultimately changes their relationships and lives. Gow visibly r epresents that discovery can have a meaningful impact on a person’s sense of self and self-worth. The Boy In Striped Pyjamas by John Boyne illustrates a fictional tale of the unlikeliest of friendships: the son of a Nazi commandant and a Jewish concentration camp inmate and their harrowing fate as a result of evil evoked by curiosity illustrating similarly to Away the journey of self-discovery that is revealed throughout the novel. Tom’s journey of self discovery is evident in act 5 scene 2 as Gow positions Tom foreshadowing his future. Gow uses the dramatic feature of a play within a play as Tom recites Lear’s speech from the Shakespearean play â€Å"King Lear†. â€Å"And it’s our first intent, to shake all cares and business from our age, conferring them on younger strengths, while we unburden crawl towards death†. This powerful scene illuminates that death is foreseeable and there is a tone of sadness as Tom is speaking these words as his approaching death is foreshadowed. The quote indic

Business Law Memo Essay Example | Topics and Well Written Essays - 1000 words

Business Law Memo - Essay Example Unfortunately, the gas attendant incorrectly filled the car with gas worth $27.39 instead of $8.00. However, the plaintiff did not have any cash on him to settle the extra bill, he offered to leave behind his driving license as collateral until in the evening when he would return to settle the whole bill (Robert v. City Fair Lawsuit ). However, the manager of the gas station, Mr. Tommy, refused the collateral and demanded the plaintiff to suck $19.39 worth of gas from his tank. The plaintiff Mr. Robert tried to refuse claiming it is risky. However, he changed his mind when the manager threatened him with a police arrest. As he was siphoning, the plaintiff inhaled and swallowed some gas. The plaintiff Mr. Robert developed some health complications such as constant eye watering, burning of throat and dizziness. The plaintiff visited ER twice for severe abdominal pain and uncontrollable vomiting. The plaintiff has been forced to miss several days of work, avoided leisure activities such as trail running at Tier Park and playing basketball league. His medical bills are rising while his medical condition will remain as such for long if not for life. Furthermore, his family is unable to put up with the rising hospital bill. Statement of the Issue The plaintiff employs our services in the lawsuit against Tommy and City Fair. The plaintiff believes that Tommy and City Fair should be held responsible for his medical conditions. According to the plaintiff, had the gas attendant followed the instruction careful, he would not have been forced to siphon any gas. His health condition would be normal. Analysis of the Case The plaintiff’s only mistake was forgetting credit card at home. Furthermore, the plaintiff seemed in a hurry and scared of the police. From the look of things, the defendant took advantage of the plaintiff fear of the police and manipulated him. Tommy and City Fair violated business ethics and risked the health of the plaintiff. Their first mistake w as to employee incompetent gas attendants who could not follow instructions. As a result, the attendant filled the car with more gas than required. It is correct to argue that the gas attendant caused the misfortune. Secondly, Tommy the manager refused to accept the driving license as collateral until the evening when the plaintiff would have settled the bill. By the fact the plaintiff was willing to leave behind his driving license, is a clear indication that he was willing to take responsibility and settle the matter. However, the defendant refused the security and instead forced the plaintiff to suck the contaminated gas. This gas has risked the health of the plaintiff. Another mistake made by the defendant is allowing contact with risky goods. This has been proved by the doctor who concluded that the gas is responsible for the plaintiff health condition. Apart from the plaintiff, the gas might also affect the health condition of employees working for the station or customers who are forced to suck when they fail to pay. In this case the defendant has a product liability. He is responsible for selling defective goods to customers. Another mistake made by the defendant is forcing the complainant to siphon the gas using inappropriate tools. In the vent that the plaintiff had appropriate siphoning equipments, then his health would have been okay. It is fundamental to acknowledge that consumer laws in Pennsylvania advocate fro protection and

What are the major ethical issues associated with conflict in the Research Paper

What are the major ethical issues associated with conflict in the contemporary workplace - Research Paper Example Drug testing is one of the areas that can lead to ethical issues in the workplace. The use of drug testing in the workplace can create an environment where employees are in constant conflicts with the management (Sterba, 2009). For instance, the management of a firm can insist that workers undergo drug testing even when they do not want. This practice can be forced without mutual agreement with employees being threatened by their employers. All these instances present ethical scenarios that undermine relations in the workplace. Falsification of information is also another area that depicts the extent of ethics within a business organization (Chonko, 2000). Conflict can arise between workers and their employees because of falsified information. For instance, an employee can falsify information to receive a promotion or to portray others on the wrong thus leading to conflicts. Sexual harassment represents another area of ethical concern in a work place. According to Allhoff and Vaidya (2008), sexual harassment entails the harassment of people in a sexual manner. This practice is of ethical concern given that it moral permissibility in a workplace is debatable. With sexual harassment, the relationship between perpetrators of this act and their victims can suffer and translate to reduced interactions at work. It can also lead to limited commitment at work. In the workplace, sexual harassment can occur when workers touch their colleagues with approval in a sexual manner. It may also mean compromising with other workers by forcing them into sexual acts for them to receive favors. Lack of fairness can be considered as another area that presents ethical issues. In a business environment, workers expect to be treated fairly like others workers. Unfair treatment can affect the morale of workers and leads to high turnover of workers. As an example, the